UK higher education: a reputation for graduate employability and value for money

UK HE recruits in a global market that attracts millions of customers annually, each seeking an excellent higher education experience and value for money, with the great majority expecting enhanced employability.

Students from the UK and abroad will be attracted to an HE sector that demonstrates a decisive commitment to graduate employability and value for money.

As recruitment has become increasingly competitive, universities have naturally marketed themselves more vigorously. Outcome transparency allows higher education institutions to enhance their reputations by demonstrating that they are actively committed to improving students' value for money, and graduates' employability.