An opportunity to contact and influence prospective students who are considering your course, before they complete their UCAS course options. Even courses that have produced entire cohorts of graduate Data Entry Keyers can offer to deliver a compelling undergraduate professional development scheme. An opportunity to describe how your course builds undergraduates' capability and motivation to add value in the diverse fields they choose to enter as graduates.

An opportunity to improve higher education's reputation for cost effectiveness, the value for money offered to students, the tax-payer, and UK plc: an opportunity to recruit more overseas & UK students.

An opportunity for academics to teach more motivated students who are studying their course for a purpose, and who learn more enthusiastically: an opportunity to improve retention.

An opportunity to improve customer satisfaction, build brand loyalty, and receive word-of-mouth advertising. An opportunity to increase undergraduate recruitment. An opportunity to attract repeat business and increase postgraduate recruitment.

An opportunity for prospective students to make more confident, better-informed, safer choices: an opportunity to widen participation.

An opportunity for higher education to develop a reputation for self-critical improvement, and for putting the customer first.

An opportunity and an incentive to ingeniously promote students' employability through vehicles such as the curriculum, part-time term-time, vacation and placement work, and PDPs. Universities' careers services are keen to work with academics.

An opportunity to offer a candid disclosure of the detailed employment destinations of past graduates, so that when they arrive, your students recognise and respond to higher education's various opportunities and pitfalls. All courses across UK higher education are likely to receive Outcome Enquiries. Many produce graduate Retail Assistants and Data Entry Keyers. Outcome Enquiries present an opportunity to disconnect a vicious circle of selective disclosure, undergraduate complacency, and graduate underemployment.

An opportunity to manage the on-going risks associated with hostile press coverage of misrepresentation and mis-selling. Marketing & PR opportunities: "PRESS RELEASE: University's decisive commitment to transforming undergraduates' value for money…"

An opportunity to improve the value for money that HE offers to your children. An opportunity for academics' children to experience more rewarding graduate professional lives.