Marketing higher education: What's the problem?
Many HEIs' prospectuses & websites overstate graduates' employability. In this unexceptional example of a very widespread practice, compare the claim with the reality:
Claim: a university website accessed in June 2003 |
Reality: the complete cohort of 1998/99 graduate employment destinations, six months after completing BSc Mathematics at the same university |
What Next? Careers for Mathematics & Statistics Graduates A degree in mathematics and/or statistics opens the door to virtually any area of employment and our graduates seldom have trouble finding employment in their chosen area... The data is for graduates in 1998/99... ...our graduates fare substantially better than the average graduate in
Mathematical Sciences |
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In contrast with the website's reassurances, 64% of highly skilled graduates who entered employment from this mathematics degree found themselves in low-skilled, low-paid work.